VPN Usage and Trends Around the World in 2019
Virtual private networks (VPNs) are nothing new but they are becoming an increasingly popular service amongst internet users. Offering complete anonymity, robust security, and the ability to watch content from anywhere in the world, the many benefits of using a VPN are helping to drive their usage across the world.
2019 is likely to be the biggest year for VPNs to date, so let’s take a look at some facts and figures about VPN usage and trends around the world this year:
Monthly VPN Usage is Huge
To highlight the huge usage of VPNs in 2019 you just need to look at the number of monthly internet users that have used a VPN – a whopping 25% of all monthly internet users have used a VPN in 2019! That is a staggering number of people and one that is only set to rise as the year progresses.
One of the reasons that monthly usage is so high is likely down to the flexibility of VPNs. You can use a VPN on various devices, including computers, laptops, tablets, and mobile phones. Monthly VPN usage is divided mostly between desktop computers (17%) and tablet devices (15%), with mobile phone usage only accounting for 7% according to research from Best vpn.
Most People Use Their VPN Frequently
A VPN couldn’t be easier to use. Simply sign-up, download the app or software and then connect to the VPN when you want. It usually takes less than a minute to connect to the VPN, so it’s unsurprising the service is used so frequently.
For example, 35% of users using a VPN on their computer did so daily or near daily. 15% did so 5-4 times a week, while 14% used it on their computer 3-2 times a week.
42% of VPN users using their VPN on their mobile phone did so daily or near daily, with 13% doing so 5-4 times a week and 11% doing so 3-2 times a week.
Only 13% of VPN users on computers used the service less than once a month, while just 14% of mobile users did so less than a month.
Asia Has the Largest VPN Market
Asia current leads the VPN market, accounting for eight of the top ten markets. Indonesia and India represent the biggest portion of this market at 38% each, with Turkey and China making up the 3rd and 4th positions for the top ten markets at 32% and 31% respectively.
Brazil is the only country in the top 10 VPN markets outside of Asia, being the seventh largest market at 26%. Europe or North American does not have a single country in the top 10 VPN market!
There are Many Reasons Why People Use a VPN
The reason that VPNs are becoming so big in VPN is because there are many reasons to use on! People have various motivators for VPN usage around the world – and they’re not as obvious as you might think.
For instance, the top motivator (50%) for using a VPN is for access to better entertainment! Watching geo-locked content is easy with a VPN, with most users citing this as their main reason to buy the service.
Security is still a big motivator though, representing the third-highest motivator for using a VPN at 31% Similarly, 18% of VPN users said remaining anonymous to the government was the biggest motivator for using the service.
There are a host of other reasons too, including accessing websites, files, and services on workplace devices, accessing restricted torrent sites, and communicating with friends and family abroad as popular motivators for using a VPN.
Anonymity Isn’t as Big a Reason for Using a VPN as You’d Think
When breaking down the top motivations for using a VPN by country, anonymity isn’t the biggest choice. In fact, only Germany (45%), Canada (44%), France (41%) Japan (31%), South Africa, Spain, Sweden, and the USA cited anonymous browsing as the biggest motivator for using a VPN.
Most countries were motivated to use a VPN to simply have access to better content! This means the majority of worldwide VPN users use their service to watch good content rather than improve their privacy and security.
This includes countries such as the UK, Australia, Belgium, China, Egypt, India, Indonesia, Ireland, Italy, Nederland’s, Portugal, Russia, Saudi Arabia, Singapore, Turkey, UAE, and Mexico!
VPN Users Love Entertainment
Given that most VPN users choose the service to have access to better entertainment, it’s little surprise that VPN users love to watch online TV. For example, VPN users are 40% more likely than non-VPN users to watch subscription services each week.
While many VPN users cite access to torrent websites like the Pirate Bay as the main reason for using the VPN, most users are not inclined to illegally download content. For instance, around 77% of VPN users buy digital content each month – this makes sense considering all the amazing content you can unlock with a VPN,
Most VPN Users are Under 50
As a relatively newer technology, it many not be shocking to see that most VPN users are from younger generations, namely millennials and generation Z. For example, a massive 35% of VPN users are aged between 16-24 while 33% are aged between 25-34.
There are some older generations adapting to the technology, namely those belonging to Gen X, with people aged 36-44 making 19% of VPN users, with just 9% of VPN users being aged between 45-54. Only 4% of VPN users are 55-64 – could this number rise by the end of 2019 as technology becomes cheaper and easier to use?
People of Varying Incomes are Using VPN
It is easy to assume that VPN users are mostly people with a good income, with the annual cost of VPN being more expensive than most other digital services. However, 23% of VPN users fall under the bottom 25% income line.
Those with a higher income are more likely to use the service though, which makes sense when you consider that they have more disposable income. For instance, 45% of VPN users are in the mid-50% income range while only 24% of VPN users are in the top 25% income range.