15 Powerful Strategies for Driving Traffic to Your Website
Your website is of no use if it is not able to drive traffic and help you with business growth. It is certainly not a cakewalk to bring visitors on your website and you will need a lot of patience and perseverance to do so. Strategize your marketing endeavors in such a way that it helps you to build your business reputation and earn a competitive edge in the digital marketplace.
If you want to execute an effective marketing strategy, you should take certain points into consideration.
- You should have a complete understanding about your target audience’s needs.
- The products or services you offer should be in sync with your marketing efforts.
- Your company should be willing to apply the strategies properly.
- Evaluate the primary business goals and objectives.
- Consider your website as an online brochure that has to reflect professionalism and bring more sales.
Once you are well versed with these facts, you can employ the strategies for better sales and conversions through your website.
Let’s delve deeper into the top strategies that can help you drive more traffic to your website.
- Design powerful landing pages
Your landing pages should be designed in such a way that no matter how your prospect gets there, the message gets conveyed clearly along with the offer it is trying to make. Follow branding guidelines strictly so as to reduce the friction or confusion in the mind of your visitor.
- Write informative content
Your website should not have too much of flowery language or superlatives. Instead, focus on delivering value to the reader through informative content that intends to help rather than sell.
- Make the checkout process simpler
If you are the owner at an ecommerce website, you ought to have a simple checkout process without multiple complicated steps. Also, make sure it supports various payment methods, thereby preventing cart abandonments and loss of a sales opportunity.
- Secure your website
As hackers are getting more and more proficient in perpetrating cyber-crimes, securing your website is of foremost importance. Use SSL Certificates with HTTPS protocol so that your customers can trust you and buy from you without any objection or hesitation. It would also help you enhance your search engine ranking and bring more traffic by increasing the website visibility. If your website contains many sub domains then Wildcard SSL certificate is perfect choice. This single certificate secures main site and it’s multiple sub-domains easily. SSL2BUY is the best place to buy cheap wildcard ssl certificate that saves your money.
- Employ behavioral retargeting
Behavioral targeting simply refers to the trick by which you display Facebook ads and banner ads to the visitors on their exit. Online marketing uses this technique extensively in the present times.
- Highlight promotional offers and incentives
Every customer loves discounts and incentives. So, go ahead and flaunt off your promotional offers on your website and garner more traffic with higher number of conversions.
- Use effective email marketing
Email marketing is one of the best marketing channels that helps you to generate greater ROI than social media. Send out engaging emails with interactive features and crisp copy that would fetch you better click-through rates and website visits.
- Take help of customer referral programs
Customer referral programs help you get more visitors and customers through word of mouth publicity. It works better than any other mode of marketing and delivers the desired results for you.
- Display customer testimonials and reviews
Your website should show customer testimonials and reviews as your visitors would trust other individuals more than the brand. You can have a dedicated page for customer feedback wherein the visitor can get assured about the quality of your products or services.
- Promote your USPs
With so many websites and businesses swarming over the Internet, it becomes very important to showcase how you are different from your competitors. Promote your USPs so that the visitor would choose you over all the other brands dealing with similar offerings.
- Have a regularly updated blog
Content marketing is the key to drive more traffic on your website. For this, you should have a regularly updated blog with useful content that would enlighten the visitors about your brand. You can create content resources such as whitepapers, ebooks, infographics etc. in addition to long form content to enhance your marketing strategy.
- Make sure that your website enables easy navigation
Clutter free website goes a long way in getting you more visitors. Ease of navigation is what your prospects are looking for. Have a simple menu, physical address and contact details in the footer of all pages, and a site map so that your visitors can browse through your website without any hurdles.
- Consider omnichannel marketing efforts
Email marketing, social media marketing, and search engine optimization are equally important to generate higher number of visitors on your website. All your channels should be in sync with each other and convey the same message or offers.
- Organize offline events or webinars
Offline events and webinars are a great idea to get more leads and visitors. You can co-organize events or contests, that enables lead sharing with the partners and helps you enhance your brand visibility. Webinars help you showcase your expertise in the field, which in turn attracts more visitors on your website.
- Say goodbye to obsolete marketing tricks
Push messages are almost obsolete and brands these days are keener on a combination of social media marketing, email marketing, and optimizing the websites for search engines. Therefore, you should go inbound and incorporate the principles of attract-convert-close-delight for all your visitors.
As competition is getting more and more intense in the online world, following these tips would surely enable you to earn traffic on your website and make more and more people aware of your awesome services.